Promotional calendar fast facts…
- 92% of survey recipients would keep an advertising calendar. And 82% enjoy receiving promotional calendars as complimentary gifts.
- 74% of recipients remember the name of the company that gave them a personalized calendar. 48% had a more favorable impression of the advertiser after receiving the promo calendar.
- 41% of recipients had referred somebody else to the company that gave them a promotional calendar. 70% plan to do business with the company that gave them the calendar.
Statistics taken from “A study of Calendar Usage in U.S. Households”:conducted by MarketTools Inc. on behalf of PPAI in 2010.