One of the most powerful marketing approaches is called "Viral Marketing" where you tell two friends and they tell two friends, and so on. Give each of your current customers an extra promotional wall calendar to pass on to their friends. This is a very strong personal referral to you.
Replace Holiday Cards with Promo Calendars
A seasonal card is gone in a matter of weeks whereas your promotional wall calendar will remain in the home or office all year long. This year, try sending out personalized calendars instead of holiday cards. They can be half the cost and the value is so much greater.
Display Promotional Calendars In Public Places
Think of the community centers that would love to display your calendar - town offices, libraries, arenas, hospitals, sports clubs, etc.
Everyone loves to get an added bonus. Give a FREE calendar with a qualifying purchase.
Have your driver present a promotional calendar or two with each delivery as your way of saying, "Thanks".
Over The Counter
Keep your calendars in sight at the checkout and ensure staff hand them to your customers, along with a friendly Thank You.
Blanket Your Business Area with Calendars
Use the post office, a delivery service, employees or even friends and family to blanket your local business area with calendars. They get a free calendar and you get the cost effective advertising!
Supply Local Businesses
Just like you, your fellow business people use appointment calendars and would much prefer to get them free than have to buy them. They also have employees and customers who could patronize your business as well.
Donate To Clubs
Are there clubs or associations in your area whose members could also be your customers? By supporting your local community with the donation of free calendars you are prospecting new customers. This is a Win-Win approach for everyone.